Conde Nast Traveler,
November 1989 issue.
"Alaska Airlines, the top U.S.
airline in our Second Annual
Readers' Choice Awards,...
sells service and personality -
and it's thriving."
A frequent Alaska Airlines business traveler
from California wrote to say: "Alaska
employees should take a bow. Most seem
to...take genuine pleasure in helping.
You feel good to notice the differences
such as more knee room, the prayer on
the food tray and being called by name
with a smile."